The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions First brain scan study to feature THAT dress BPS Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine Blue or Gold? How the brand behind #TheDress monetised viral success How I Flipped My Brain's View of the Black and Blue Dress Jeff Greenhouse